Get Involved: Find Events With Social Media [How to]

There are people on the other side of your screen and they want to network, teach and just plain party. Here’s a few tools to help you join in on the fun.

Monitoring for events and activities can also provide reporters with opportunities to write articles about what is going on around town.

Event Search

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If you’ve reserved a ticket for an event through the internet, there is a pretty good chance you’ve used Eventbrite. The service allows easy event creation and billing that has been irresistible to pretty much anyone.

What you may not realize is that Eventbrite has a very easy to use search feature that allows you to view all the events in your location. From the Eventbrite main page you can type in a location and watch as all the events pop up on your screen. Take the opportunity to check regularly and you’ll often find fun things to do.

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Once you’ve added all the cool people as friends, you can monitor what’s going on by subscribing to your Plancast home page’s RSS feed.

Plancast is a relatively new service, so it may not have caught on in your area, but if it has it can be an immensely useful tool for finding out what’s going on.

Once you sign up for a Plancast account (I highly recommend Facebook Connect, as it syncs in your Facebook events) you can find your social media friends through both Facebook and Twitter.

You can also do a search at the top of the site with your location. This allows you to see all the events occurring in your area, but it also allows you to view users who list your location as their home base. Subscribe to them through Plancast and you’ll see whenever a fellow local intends to go to an event.

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Do a search for your location on Facebook and click the Events tab on the left. What pops up is a list of all the events visible to you, sorted by date, that list the search terms as their location, or as part of their name.

Another great list, many Facebook events are created or attended by students and provide opportunities for coverage on a college campus.

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Meetup is a community of communities online. The site is based around local groups that throw local events and the best ways to plan and publicize them.

You can search by the name of your location or your zip code and find all the groups in your area that use Meetup.com as a base of operations. Another click on the upper toolbar allows you to view a list of events, sorted by distance from you and date occurring, an incredibly easy way to hunt down opportunities to network and have fun.

Once you start signing up for events and have a Meetup account of your very own, make sure you put your location into the info. You can then sign up for e-mail alerts when someone starts up a group near you.

After you’ve joined a few groups, you’ll want to subscribe via RSS to your home feed, allowing you to see event updates for your RSS reader.

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It’s not immediately obvious when you first log in to Google Calendars, but you do have the option to search all the public calendars on the system.

Once you’ve logged in with your Google account, click the “Show search options.” Type your location into the third “Where” option and make sure you’ve selected “All Calendars” from the “Search” option on the bottom. Hit the Search button and see hundreds of events line up for your viewing.

Join Lists

It can sometimes feel that mailing lists are a thing of the past, unused on today’s internet. However, that cannot be farther from the truth. Mailing lists are going strong and are often used by local groups to keep in touch. Joining one could be your way in to fun events in your town or city.

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L-Soft is the company that created the software many ListServs use. They also provide a page to search all listservs that are visible through their software. Type in a few variants on your location and you’ll see a few local listserv groups pop up.

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The other major e-mail group service is Google Groups. Go down to the second search field on the main page and type your location into the “Search for a group” field. The results should be a number of local groups.

Monitor the stream

The real time stream can provide a useful glimpse into what people are doing, but it can be difficult to isolate your view to just one physical area, in order to find relevant events.

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TwitterLocal is an Adobe AIR app that allows you to watch all of Twitter for posts geo-tagged with a certain location. The application is very useful for seeing what is going on in your area. Keep an eye out for events here.

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Location-based services have become the next big thing in social media circles. Don’t underestimate their usefulness for showing what areas get the most activity, when people are gathering, or what locations have become hotspots. Keep an eye on your local check-ins, use the services yourself, and just generally monitor the streams for useful information.

In Gowalla you can search the Spots tab for places near you. Foursquare’s search localizes based on your specified or IP location. Brightkite allows you to search for specific places.

All these services are just the start for seeking out events and off-screen opportunities. Don’t forget to keep in touch with the people you meet. Never undervalue a good Twitter or Google search either. Most of all, don’t forget to have fun!

4 Step Social Media Strategy

Glittering promises to transform you into a social media powerhouse overnight are scams. Focusing on a long-term method to grow your social media presence, though, is a good idea.

Many groups, including college journalism outlets, are strategizing on the best ways to use social media to expand their brands. I have my own strategy for increasing followers, finding people, increasing hits and helping others, which I use daily at my job as Technology Manager for George Mason University’s Office of Student Media. I’ve made an acrostic for the strategy: MEGA.

MEGA Social Media:

  1. Monitor related topics
  2. Engage the audience
  3. Grow your coverage
  4. Be Active

A surprising number of folks fail to do all of these things. So I figure a bit of expansion might be helpful.

Monitor

The importance of keeping an eye on who is talking about your media outlet, university and the surrounding community cannot be understated.

Benefits:

  • Catch stories in their infancy
  • See what topics are angering or pleasing the student body
  • Find opportunities to engage
  • Discover common interests of the students and staff
  • Find out about events
Create a Google Alert

Image by Ari Herzog via Flickr

Methods:

  • Follow students on Twitter, Facebook and anywhere else you can find them
  • Track known student blogs
  • Follow university- or community-associated hashtags
  • Keep an active Twitter search on your university and surrounding area
  • Follow your university and area’s name on Lazyfeed
  • Set up Google Alerts and subscribe to Google’s Search and Blog feeds

Engage

All your friends on Twitter or Facebook won’t mean anything if you can’t engage them with your content. You have to talk to them, work with them and relax with them. Otherwise they won’t care about anything you have to say and they won’t click on your links.

Benefits:

  • Engagement shows your users that you care
  • Creating relationships with readers can translate into direct tips
  • Better chance that users will click on your shared links
  • Becoming a member of the community shows that you have a stake in it

Methods:

  • Talk with students and staff on Facebook and Twitter
  • Reply to questions relevant to your community, even those not directed to you
  • Comment on student and staff blogs, but remember to link back
  • Feature student and staff blogs using their trackback links
  • Create or sponsor offline events like Tweetups
  • Show up; don’t forget the “social” part of social media
  • Connect people: when you see potential students visiting the university, point them towards other users with the major the visitors are interested in; they may be your future audience
  • Don’t be afraid to challenge authority or start a reasonable controversy: publicity is publicity
  • Use Follow Friday to highlight students and staff on Twitter each week

Grow

You should be listening to what people are talking about and discovering the needs and interests of your community. This will create opportunities to target specific segments of students and staff and provide them with specialized content.

Benefits:

  • Access to niche groups and unique campus population segments
  • Get known for serving student or campus needs
  • It creates experts on your staff or feeds that can be easily referred to
  • You make your audience happy
  • By creating content in response to engagement you reward contributors to the conversation and encourage future connections

Methods:

  • Create topic-specific Twitter feeds that aggregate specific flavors of content. A few examples: a sports feed manned by your sports editor; a news feed for the town your campus is in; a local job feed for recent graduates
  • Provide separate RSS feeds for popular sections or topics
  • Create hashtags
  • Provide a Twitter feed just for alerts so students can subscribe with their phones
  • Create features such as dining guides
  • Create a Twitter directory or list of students and staff

Be Active

This one is simple. Continue to update your feeds and content. The Internet and its users have short memories. You need to constantly be posting and promoting content. Promote outside content to become a valuable source of relevant information; this ranges from student blogs to an article by the city paper about your university.

Benefits:

  • It keeps users interested, and your various presences fresh

Methods:

  • Hook up RSS to Facebook or Twitter using Twitterfeed (You can direct it to shorten links using a bit.ly account and track metrics)
  • Share interesting articles relevant to your university
  • Embrace opportunities to create new content in new ways
  • Don’t grow faster than you can handle
  • Make sure to enrich your Facebook fanpage with multimedia posts
  • Use SocialOomph or HootSuite to schedule tweets. This way you won’t have huge gluts of links with long periods of downtime
  • Use Yahoo Pipes to retweet relevant Twitter posts
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